Rome, October 22, 2025
“Luxury and Beauty” joining the Business Care International Award 2026
Fortebis is an international Architecture and Design firm that collaborates with some of the most iconic Italian and global brands.
It brings together a highly skilled team of professionals across all service lines, working in synergy with a qualified network of associated architects, engineers, and technical specialists worldwide.
Thanks to Edith Forte and Simona Franci, Fortebis has become a recognized international design and consulting firm, known for its bespoke, multidimensional approach across Architecture, Interior Design, Engineering, and Project Management, blending vision, innovation, and precision at every stage of design and execution.
Edith Forte founded Fortebis in 2001 and is responsible for managing relationships with Fortebis’ major clients.
She has been a member of the Steering Committee of AICE (Italian Association for Economic Engineering), the Environmental Commission of OICE (Association of Engineering, Architecture and Technical-Economic Consulting Organisations), the board of Assoimmobiliare (Real Estate Industry Association), and ASPESI Unione Immobiliare (National Association of Real Estate Promotion and Development Companies).
She is currently a member of ULI (Urban Land Institute), and is affiliated with the AIA (American Institute of Architects) and the GRI Real Estate Club (Worldwide Investors Networking Hub).
Among all Fortebis’ services, one stands out and has defined the company’s identity as a global design brand: luxury interior design, directed by Simona Franci, Co-Founder and Design Director of Fortebis, who has played a key role in shaping the firm’s international identity in this field.
Since 2008, she has been the Creative Director of Ferrari’s Corporate Identity, overseeing the design and implementation of more than 500 projects worldwide.
In 2024, she was appointed Head of Retail Design for Acqua di Parma, leading the rollout of over 100 projects per year globally.
Simona Franci has developed a distinctive “Made-to-Measure Design” philosophy: she doesn’t just design spaces, she literally tailors brand identities and experiences, using the power of deep listening and the art of translating visions and desires into unique, exclusive architectural narratives.
Her approach fuses strategic thinking with emotional intelligence, transforming abstract ideas into spatial realities that are sensual, elevated, and deeply resonant.
This unique vision has positioned Fortebis among Europe’s leading design firms, earning prestigious international awards such as:
– the FIABCI Prix d’Excellence, awarded by the International Real Estate Federation Italy
– the RBM Design Concept Award, for retail concepts that daringly blend aesthetics and performance
– and the SBID International Design Award, the most important global prize in interior design, presented by the Society of British & International Interior Design.
Simona Franci
Co-founder & Design Director
FORTEBIS
a global Design and Consulting firm
Headquarters:
Piazza della Libertà 21, 00192 Roma, Italia
Offices in Milano, Paris, London
main 0039 06 90 25 37 00
mobile 0039 36 64 33 22 63
fortebis.com
